Our Identity
A brand built for the road
Everything about CommandSignal is designed with intention — right down to the logo. The green dot in our mark represents a green light: progress, safety, and a clear signal to move forward. It's a direct connection to the traffic control systems we build and the life-saving work our customers do every day.
Even our typography tells a story. The CommandSignal wordmark is set in Expressway, a typeface inspired by the U.S. Department of Transportation's FHWA Standard Highway Alphabets — the same lettering used on road signs across America. It's bold, instantly legible, and rooted in the visual language of transportation infrastructure.
These details aren't decoration. They're a declaration of who we are: a company purpose-built for traffic control, with every element — from hardware to branding — engineered for clarity, safety, and trust.
The Team
Real-world experience meets engineering expertise
Adam Lay
Founder & CEO
Adam is a senior engineer at Adobe, a global leader in creative software known for products like Photoshop and Acrobat. With over 20 years of experience designing software and building technology that solves real-world problems, Adam has spent his career turning complex challenges into intuitive, reliable tools.
Outside of his work in tech, Adam serves with the Orem Police Department's Community Service Unit in Utah — a civilian team that assists sworn officers with traffic control during accidents, fires, and large-scale public events. It was during these hands-on experiences — often standing in busy intersections during Utah's harsh winters — that the idea for CommandSignal was born.
Adam's mission is simple — build gear that makes the job safer, easier, and more efficient for the men and women who protect our communities every day.
Mary Morse-Vasquez
Vice President, Business Development
Mary worked in the television news industry for 33 years. She started her career with WHO TV, an NBC affiliate in Des Moines, Iowa, but soon transferred to Arizona where she spent the next three decades as Executive Producer for FOX 10 News in Phoenix.
Mary's years with FOX were dedicated to producing quality morning show content, and covering local and national news events. Over the years, Mary built a trusting relationship with viewers, as well as local law enforcement and national news makers.
Ricardo Vasquez
Consultant, Retired Police Sergeant
Ric is a 30 year veteran of law enforcement. He started his career at the Orange County Sheriff's Office in California, but soon moved to Arizona where he spent 28 years working for the Tempe Police Department. As a Sergeant with Tempe PD, Ric specialized in crowd control, crisis management, financial crimes, and personnel supervision.
His years of experience on traffic details during large special events — including college and professional football games — has provided valuable insight into CommandSignal's product development.
Paul Van Horn
Consultant, Retired Police Officer
Paul is a 27 year veteran of law enforcement. He retired from the Gilbert, Arizona Police Department and currently works for the U.S. Army's Criminal Investigations Division. During his law enforcement career, he served in various positions including patrol officer, field training officer, detective, and driving instructor.
Paul has personal knowledge about the dangers traffic intersections pose to citizens and emergency personnel. Paul has investigated hundreds of accidents, some of which occurred while other active investigations were underway.
What We Represent
The values that drive every decision at CommandSignal
Safety First
Every product we build is designed to protect both the public and the professionals directing traffic. From electrical safety to RF security, every detail is engineered to reduce risk and enhance confidence in the field.
Reliability
When seconds matter, dependability isn't optional. Our systems are built to perform in harsh conditions — heat, cold, rain, or snow — and maintain rock-solid connections across long distances. Every signal, every time, our tools deliver without fail.
Innovation with Integrity
We believe progress and responsibility go hand in hand. Each advancement we make is tested, validated, and compliant with industry safety standards — pushing technology forward without compromising trust or safety.
Empowerment
Our mission is to give first responders the tools to take control with confidence. We simplify complex technology so professionals can focus on what matters — keeping people safe and traffic moving.